Mad Dogs + Love Cats

Tim Sanders new book, “Love is the Killer App,” answers the question of how to be successful and happy in business: “Be a lovecat.” The Chief Solutions officer at Yahoo! suggests that in business — as in life — it’s worthwhile to treat people the way you would like to be treated. “What’s a killer app? There’s no standard definition, but basically it’s an excellent new idea that either supersedes an existing idea or establishes a new category in its’ field. . . .What is that application? Simply put: Love is the killer app.”

Sanders makes the distinction between love, as in the caring compassion we feel in our personal lives with “love business,” which he defines as “the act of intelligently and sensibly sharing your intangibles with your bizpartners.” Intangibles are defined as our knowledge, network and compassion.

Not just a “feel good” message or miracle sales formula, Sanders demonstrates how sharing knowledge and consideration are creating the “downfall of the barracudas, sharks, and piranhas, and the ascendancy of nice smart people—because they are...lovecats.”

Abundance Creates Value

A pivotal concept of the “lovecat way” is the shift in thinking away from scarcity as the basis for value. Tangibles, such as gold, are governed by supply and demand: the less a commodity is available, the higher the value. In an age of intangibles (knowledge, network, compassion, ideas) abundance creates power. For example, the more a great business idea is adapted and put into practice, the greater it’s value.

“Forget about today, because tomorrow is upon us.”

Yesterday, a hostile territorial, battle-ready Mad Dog stance might assure success, but in an age of relationship marketing and business partnering, singular success looks increasingly improbable. Sanders offers a fresh perspective, a look at some new ideas and systematic advice for improving business practices- the lovecat way.

Since 1979, Pamela Biery has owned and operated her own firm, Pamela Biery/Marketing Communications. She holds a Certificate in Marketing and Public Relations from UC Davis and a BA with an emphasis in Communication from Dominican University.