Mobile: 530.218.2027 LinkedIn: www.linkedin.com/in/pamelabiery
Email: pamela@ pamelab.com Portfolio: http://www.pamelab.com/portfolio.html
COMMUNICATION & PUBLIC RELATION STRATEGIST
Accomplished PR and communication professional with 10 years+ experience developing and executing all aspects of communication campaigns.
Proven creative talent producing effective web, social, advertising, print, and promotional materials aligned with core communication initiatives.
Demonstrated Web 2.0 tools development ability. Integrated outreach, social marketing and PR.
Communication planner with solid understanding of relationship essentials:
- Achieves consensus across all levels and organizational boundaries
- Adept at developing teams to meet challenging corporate objectives
- Specializing in right-matching audiences with messages, recognizing emerging opportunities
-Three favorite words about building success: teams, teams, teams.
EXPERTISE HIGHLIGHTS
- Strategic Messaging/Brand Alignment
- Communication Systems Deployment
- Campaign Development
- Online Community Development
- Event Creation and Support
- Media Relations & Press Kits
PROFESSIONAL EXPERIENCE
- Needs Analysis & Identification
- Team Leadership
- Integrated Campaigns
- Project Management
- Media Interviews
- Special Event Coordination
- Budget Administration
EMPLOYMENT HISTORY
A Technology Company, Bellevue WA— Retained by global IT company in Bellevue, Washington - to align communication and marketing initiatives.
During this short-term assignment, the following objectives were achieved:
- Developed a systematic response to proposal requests, and wrote contract winning proposals for major software and hardware companies.
- Prepared comprehensive plan for global website redesign and managed RFP process, (not implemented to date).
- Wrote annual report thematic text.
- Established global IT PR calendar, (not implemented to date).
- Led team in event planning and implementation of first Global VIP Banquet.
- Established collaborative workspace for multiple global teams.
- Prepared foundation for social marketing effort, including style guide.
Marketing Communications Manager, 11/2004 to 1/2009
Velocity7, Nevada City, CA
Communications firm representing multimillion-dollar companies, non-profits and government agencies.
Marketing Communications Manager, 11/2004 to 1/2009
Manage corporate marketing and communications functions, overseeing a 7-member creative team. Direct brand management, PR, media relations, corporate positioning, website launches, advertising, sales collateral and tradeshow marketing. Prepare integrated marketing strategies. Create several online communities.
Selected Accomplishments:
- Developed and launched integrated, educational website, with multi-media and social marketing web 2.0 features.
- Led strategic re-alignment of non-profit PR, web and print outreach strategy. Identified opportunities, updated brand, collaborated with board of directors and team staff to unify outreach, brand and communication systems.
- Wrote catalogs, product literature, web content and newsletters that enhanced sales and cult status branding of iconic American product.
- Produced 22-county high school logo competition, including award partners, benefits, website and extensive media coverage.
Marketing and PR Strategist 9/1997 to 2009
Pamela Biery Communications, Felton, CA – Marketing and PR Consultancy
Developed marketing and PR programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
- Produced media kit that positioned client for national recognition and award. Efforts were credited as instrumental in closing numerous high-level deals.
- Directed national book tour for acclaimed author. Provided PR coverage, including television interviews, radio interviews, and newspaper articles.
- Wrote national advertising campaign resulting in 25% sales increase through new product.
- Directed branding on multiple platforms, achieving distinct identity as leader in crowded marketplace.
- Transitioned multi-million dollar corporation to digital forms environment, streamlining workflow and saving thousands of dollars and trees each month.
Powell Rod Company, Chico, CA – International sporting goods manufacturer
Art Director, 8/1996 to 1/1998
Graphic Designer, 6/1995 to 8/1996
Advanced through a series of promotions culminating in oversight of all marketing for multi-level international manufacturer. Created integrated marketing programs for OEM, retail and wholesale clients. Brainstormed co-op advertising program, concept and copy for journal ads, PR and speaking campaigns and sales collateral for diverse clients and projects.
Selected Accomplishments:
- Created speaking program for celebrity outreach events.
- Served as primary copywriter and art director on advertising campaigns for co-op dealer accounts and successful retail product launches.
- Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
- Conducted focus group and new product development. Placed product with largest retail store in America.
- Cultivated partnership programs and new distribution channels with significant international firms.
TECHNOLOGY
Software: InDesign, Photoshop, Illustrator, MS Office (Word, Excel, PowerPoint)
Web/Multimedia: Content Management Systems (admin), Word Press (admin), Drupal (content), Base Camp.
EDUCATION
University of Phoenix Dominican University of California
MA Management, 3/2006 BA, Humanities 5/2002
- Major: Management
- Major: Creative Writing
- Minor: Marketing
- Minor: Journalism
- 3.91 GPA
- 3.89 GPA
University of California, Davis
Certificate, PR & Marketing, 5/1997
- 3.82 GPA
NON PROFIT SERVICE, PERSONAL INTERESTS
Past President, Board Member, Regional Arts Council
- Board Member, PR Chair, Sierra Writers
- Soccer Coach, Level E
- Handler / Member Therapy Dogs, Inc.
- Cross Country Ski Instructor
- State Park Trail Maintenance